{"id":1543,"date":"2025-12-21T18:21:30","date_gmt":"2025-12-21T18:21:30","guid":{"rendered":"https:\/\/candasmimarlik.com\/group\/tarim\/tarimplatformu\/?page_id=1543"},"modified":"2025-12-21T18:21:32","modified_gmt":"2025-12-21T18:21:32","slug":"modeller-ve-cozumler","status":"publish","type":"page","link":"https:\/\/candasmimarlik.com\/group\/tarim\/tarimplatformu\/?page_id=1543","title":{"rendered":"MODELLER VE \u00c7\u00d6Z\u00dcMLER"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">Tar\u0131mda Tek Model Yoktur<\/h1>\n\n\n\n<p><strong>Do\u011fru \u00dcreticiye, Do\u011fru Model<\/strong><\/p>\n\n\n\n<p>T\u00fcrkiye tar\u0131m\u0131; \u00f6l\u00e7ek, \u00fcr\u00fcn, co\u011frafya ve pazar yap\u0131s\u0131 a\u00e7\u0131s\u0131ndan son derece \u00e7e\u015fitlidir.<br>Bu nedenle her \u00fcreticiye, her kooperatife ve her al\u0131c\u0131ya <strong>tek bir dijital \u00e7\u00f6z\u00fcm dayat\u0131lamaz<\/strong>.<\/p>\n\n\n\n<p>Dijital Tar\u0131m Platformu; tar\u0131mda kullan\u0131lan farkl\u0131 i\u015f modellerini ve dijital \u00e7\u00f6z\u00fcmleri g\u00f6r\u00fcn\u00fcr k\u0131lar, kar\u015f\u0131la\u015ft\u0131r\u0131r ve <strong>ihtiyaca g\u00f6re y\u00f6nlendirir<\/strong>.<\/p>\n\n\n\n<p>Bu sayfada yer alan modeller <strong>sat\u0131\u015fa konu de\u011fildir<\/strong>.<br>Her biri, do\u011fru akt\u00f6rlerin do\u011fru sistemlerle bulu\u015fmas\u0131 i\u00e7in tan\u0131mlanm\u0131\u015ft\u0131r.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Dijital Tar\u0131m Pazaryeri Modeli<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Kimler i\u00e7in uygundur?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>K\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli \u00fcreticiler<\/li>\n\n\n\n<li>Katma de\u011ferli, ni\u015f veya yerel \u00fcr\u00fcn \u00fcretenler<\/li>\n\n\n\n<li>Do\u011frudan t\u00fcketiciye ula\u015fmak isteyenler<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Modelin amac\u0131<\/h3>\n\n\n\n<p>\u00dcreticinin \u00fcr\u00fcn\u00fcn\u00fc dijital ortamda g\u00f6r\u00fcn\u00fcr k\u0131larak, pazara eri\u015fimini kolayla\u015ft\u0131rmak ve arac\u0131 say\u0131s\u0131n\u0131 azaltmakt\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Bu model ne sa\u011flar?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dcr\u00fcnlerin geni\u015f kitlelere ula\u015fmas\u0131<\/li>\n\n\n\n<li>\u015eeffaf fiyatlama<\/li>\n\n\n\n<li>\u00dcretici markala\u015fmas\u0131<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Platformun rol\u00fc<\/h3>\n\n\n\n<p>Bu platform sat\u0131\u015f yapmaz; \u00fcreticileri <strong>kendilerine uygun dijital tar\u0131m pazaryerlerine<\/strong> y\u00f6nlendirir ve modelin do\u011fru kullan\u0131m\u0131 konusunda rehberlik eder.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Dijital Hal ve Toptan Sat\u0131\u015f Modeli<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Kimler i\u00e7in uygundur?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>B\u00fcy\u00fck \u00f6l\u00e7ekli \u00fcreticiler<\/li>\n\n\n\n<li>Toptanc\u0131lar ve distrib\u00fct\u00f6rler<\/li>\n\n\n\n<li>Manav, market, restoran ve kurumsal al\u0131c\u0131lar<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Modelin amac\u0131<\/h3>\n\n\n\n<p>Toptan \u00fcr\u00fcn ticaretinin dijitalle\u015fmesini sa\u011flayarak, h\u0131z, \u015feffafl\u0131k ve eri\u015filebilirlik kazand\u0131rmakt\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Bu model ne sa\u011flar?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>B\u00fcy\u00fck hacimli sat\u0131\u015f imk\u00e2n\u0131<\/li>\n\n\n\n<li>S\u00fcreklilik ve d\u00fczenli talep<\/li>\n\n\n\n<li>B\u00f6lgesel ve ulusal pazar eri\u015fimi<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Platformun rol\u00fc<\/h3>\n\n\n\n<p>\u00dcreticileri ve al\u0131c\u0131lar\u0131, <strong>dijital hal ve toptan sat\u0131\u015f altyap\u0131s\u0131 sunan platformlara<\/strong> y\u00f6nlendirir; do\u011fru \u00f6l\u00e7ekte do\u011fru modelin se\u00e7ilmesini sa\u011flar.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">S\u00f6zle\u015fmeli Tar\u0131m Modeli<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Kimler i\u00e7in uygundur?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dcretimini planlamak isteyen \u00e7ift\u00e7iler<\/li>\n\n\n\n<li>Kurumsal al\u0131c\u0131lar<\/li>\n\n\n\n<li>\u0130hracata y\u00f6nelik \u00fcretim yapan yap\u0131lar<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Modelin amac\u0131<\/h3>\n\n\n\n<p>\u00dcretim \u00f6ncesinde al\u0131m garantisi sa\u011flayarak, hem \u00fcreticinin hem al\u0131c\u0131n\u0131n riskini azaltmakt\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Bu model ne sa\u011flar?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Planl\u0131 \u00fcretim<\/li>\n\n\n\n<li>Fiyat ve al\u0131m garantisi<\/li>\n\n\n\n<li>Finansal \u00f6ng\u00f6r\u00fclebilirlik<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Platformun rol\u00fc<\/h3>\n\n\n\n<p>S\u00f6zle\u015fmeli tar\u0131m\u0131n nas\u0131l kurulmas\u0131 gerekti\u011fi konusunda <strong>model, \u00e7er\u00e7eve ve y\u00f6nlendirme<\/strong> sunar; uygun platform ve yap\u0131larla ba\u011flant\u0131 kurulmas\u0131n\u0131 sa\u011flar.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Kooperatif Odakl\u0131 Dijital Model<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Kimler i\u00e7in uygundur?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>K\u00f6y kooperatifleri<\/li>\n\n\n\n<li>B\u00f6lgesel \u00fcretici birlikleri<\/li>\n\n\n\n<li>Ortak \u00fcretim ve sat\u0131\u015f yapmak isteyen yap\u0131lar<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Modelin amac\u0131<\/h3>\n\n\n\n<p>\u00dcreticilerin birlikte hareket ederek pazarl\u0131k g\u00fcc\u00fcn\u00fc art\u0131rmas\u0131 ve dijital ara\u00e7larla daha etkin y\u00f6netilmesidir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Bu model ne sa\u011flar?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00d6l\u00e7ek ekonomisi<\/li>\n\n\n\n<li>Ortak pazarlama ve sat\u0131\u015f<\/li>\n\n\n\n<li>Dijital kay\u0131t ve takip<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Platformun rol\u00fc<\/h3>\n\n\n\n<p>Kooperatiflere, <strong>dijitalle\u015fme s\u00fcre\u00e7leri ve uygun sat\u0131\u015f kanallar\u0131<\/strong> konusunda yol g\u00f6sterir; do\u011fru sistemlerin se\u00e7ilmesine yard\u0131mc\u0131 olur.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Planl\u0131 \u00dcretim ve Koordinasyon Modeli<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Kimler i\u00e7in uygundur?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dcretim fazlas\u0131 veya eksikli\u011fi ya\u015fayan b\u00f6lgeler<\/li>\n\n\n\n<li>Talep odakl\u0131 \u00fcretim yapmak isteyenler<\/li>\n\n\n\n<li>Kamu, yerel y\u00f6netim ve STK i\u015f birlikleri<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Modelin amac\u0131<\/h3>\n\n\n\n<p>\u00dcretimin rastlant\u0131sal de\u011fil, <strong>talep ve veri odakl\u0131<\/strong> planlanmas\u0131n\u0131 sa\u011flamakt\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Bu model ne sa\u011flar?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dcr\u00fcn israf\u0131n\u0131n azalmas\u0131<\/li>\n\n\n\n<li>Fiyat dalgalanmalar\u0131n\u0131n d\u00fc\u015fmesi<\/li>\n\n\n\n<li>S\u00fcrd\u00fcr\u00fclebilir \u00fcretim<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Platformun rol\u00fc<\/h3>\n\n\n\n<p>Farkl\u0131 akt\u00f6rleri ayn\u0131 masada bulu\u015fturarak, <strong>koordinasyon ve planlama yakla\u015f\u0131m\u0131n\u0131<\/strong> te\u015fvik eder.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u0130hracat Odakl\u0131 Dijital Model<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Kimler i\u00e7in uygundur?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0130hracata uygun \u00fcr\u00fcn \u00fcretenler<\/li>\n\n\n\n<li>Katma de\u011ferli ve paketli \u00fcr\u00fcnler<\/li>\n\n\n\n<li>D\u0131\u015f pazarlara a\u00e7\u0131lmak isteyen yap\u0131lar<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Modelin amac\u0131<\/h3>\n\n\n\n<p>Yerel \u00fcretimi k\u00fcresel pazarlara ba\u011flayacak dijital kanallar\u0131n do\u011fru \u015fekilde kullan\u0131lmas\u0131n\u0131 sa\u011flamakt\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Bu model ne sa\u011flar?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u00f6viz bazl\u0131 gelir<\/li>\n\n\n\n<li>Marka de\u011feri<\/li>\n\n\n\n<li>Uluslararas\u0131 pazar eri\u015fimi<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Platformun rol\u00fc<\/h3>\n\n\n\n<p>\u00dcreticileri, <strong>ihracata uygun dijital platformlar ve i\u015f modelleri<\/strong> hakk\u0131nda bilgilendirir ve y\u00f6nlendirir.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Hibrit Modeller (Karma \u00c7\u00f6z\u00fcmler)<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Ger\u00e7ek hayatta tek model yeterli olmaz<\/h3>\n\n\n\n<p>Bir \u00fcretici ayn\u0131 anda:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kooperatif \u00fcyesi olabilir,<\/li>\n\n\n\n<li>Dijital pazaryerinde sat\u0131\u015f yapabilir,<\/li>\n\n\n\n<li>Toptan al\u0131c\u0131yla s\u00f6zle\u015fme imzalayabilir.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Platformun yakla\u015f\u0131m\u0131<\/h3>\n\n\n\n<p>Dijital Tar\u0131m Platformu, <strong>kat\u0131 kal\u0131plar yerine hibrit \u00e7\u00f6z\u00fcmleri<\/strong> destekler.<br>Ama\u00e7; teorik do\u011frular de\u011fil, <strong>uygulanabilir sistemler<\/strong> kurmakt\u0131r.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Sonu\u00e7: Platformun Temel \u0130lkesi<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Bu platform \u00e7\u00f6z\u00fcm satmaz.<br>Do\u011fru \u00e7\u00f6z\u00fcm\u00fcn bulunmas\u0131na yard\u0131mc\u0131 olur.<\/p>\n<\/blockquote>\n\n\n\n<p>Tar\u0131mda dijital d\u00f6n\u00fc\u015f\u00fcm;<br>tek bir yaz\u0131l\u0131m, tek bir pazaryeri ya da tek bir modelle de\u011fil,<br><strong>do\u011fru yerde do\u011fru modelin uygulanmas\u0131yla<\/strong> m\u00fcmk\u00fcnd\u00fcr.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tar\u0131mda Tek Model Yoktur Do\u011fru \u00dcreticiye, Do\u011fru Model T\u00fcrkiye tar\u0131m\u0131; \u00f6l\u00e7ek, \u00fcr\u00fcn, co\u011frafya ve pazar yap\u0131s\u0131 a\u00e7\u0131s\u0131ndan son derece \u00e7e\u015fitlidir.Bu nedenle her \u00fcreticiye, her kooperatife ve her al\u0131c\u0131ya tek bir dijital \u00e7\u00f6z\u00fcm dayat\u0131lamaz. Dijital Tar\u0131m Platformu; tar\u0131mda kullan\u0131lan farkl\u0131 i\u015f modellerini ve dijital \u00e7\u00f6z\u00fcmleri g\u00f6r\u00fcn\u00fcr k\u0131lar, kar\u015f\u0131la\u015ft\u0131r\u0131r ve ihtiyaca g\u00f6re y\u00f6nlendirir. Bu sayfada yer alan [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"pmpro_default_level":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-1543","page","type-page","status-publish","hentry","pmpro-has-access"],"jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/candasmimarlik.com\/group\/tarim\/tarimplatformu\/index.php?rest_route=\/wp\/v2\/pages\/1543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/candasmimarlik.com\/group\/tarim\/tarimplatformu\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/candasmimarlik.com\/group\/tarim\/tarimplatformu\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/candasmimarlik.com\/group\/tarim\/tarimplatformu\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/candasmimarlik.com\/group\/tarim\/tarimplatformu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1543"}],"version-history":[{"count":1,"href":"https:\/\/candasmimarlik.com\/group\/tarim\/tarimplatformu\/index.php?rest_route=\/wp\/v2\/pages\/1543\/revisions"}],"predecessor-version":[{"id":1544,"href":"https:\/\/candasmimarlik.com\/group\/tarim\/tarimplatformu\/index.php?rest_route=\/wp\/v2\/pages\/1543\/revisions\/1544"}],"wp:attachment":[{"href":"https:\/\/candasmimarlik.com\/group\/tarim\/tarimplatformu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}